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Malhotra, Naresh (2010) Marketing Research: An applied Orientation. Global Edition. New Jersey: Pearson, Sixth Edition. (OR) Malhotra, Naresh K. & Mark Peterson (2006), Basic Marketing Research: A Decision-Making Approach. New Jersey: Prentice Hall, Second Edition. Grading Attendance & Participation 10% Midterm Exam 1 20%
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